The magic of Christmas and the excitement of football are coming together. This year, Hallmark is teaming up with the Buffalo Bills for an unforgettable holiday movie event. Whether you're a fan of romantic comedies or the NFL, this collaboration promises to warm your heart.
For the first time, Hallmark Media is producing a movie set in the world of the Buffalo Bills. Titled "Holiday Touchdown: A Bills Love Story," the film will showcase western New York during the holiday season. It also gives football fans a real chance to participate in movie magic. Production will take place entirely in Buffalo, capturing the local spirit—especially at Highmark Stadium, the iconic home of the Bills.
Hallmark and the Bills are inviting fans to join the cast as background extras. Season ticket holders are getting the first shot at appearing on screen. If you're one of them, you have a guaranteed opportunity to be part of the festivities. Registrations for season ticket members are open until May 14 at 5 p.m. EST. Not a season ticket holder? Don't worry—the casting is open to all fans, though non-holders must sign up by May 9 at noon EST for a chance at selection.
Both groups can register for the chance to appear in scenes shot at legendary locations—like Highmark Stadium—making the experience even more special. According to Hallmark, while signing up doesn't guarantee a role for everyone, it's a unique opportunity for football fans and movie lovers alike.
This Hallmark production is more than just a holiday film. It's a celebration of team spirit and community. Those chosen as extras can expect to see the magic of filmmaking firsthand while representing their beloved Buffalo Bills. The movie aims to blend heartfelt romance with the electrifying energy of Bills fans, also known as the "Bills Mafia."
As one official announcement shared, this is an "exclusive registration opportunity" for loyal fans to shine in the spotlight. Don't let this chance slip away if you dream of seeing yourself on a national stage.
Interested participants should act fast and visit the Buffalo Bills official casting page for full details, including eligibility and deadlines. The filming will happen later this year, so there’s still time for fans to get involved.
Remember, appearing as an extra isn't just about being on screen. It's about being part of a community event that celebrates the passion of the Bills and the charm of Hallmark storytelling.
Hallmark's partnership with the Buffalo Bills is bringing fans a once-in-a-lifetime experience. Whether you're interested in acting, football, or simply love great movies, don't miss the opportunity to participate. Register by the published deadlines and you could find yourself featured in a Hallmark holiday classic.
To learn more about being an extra or to keep up with production news, check the official Buffalo Bills casting announcement and local news coverage.