Good Morning America: Why It Remains America’s Favorite Morning Show
Starting the day with the right news has become an American ritual. For millions, "Good Morning America" stands out as the preferred choice. The show captivates viewers with engaging stories, trustworthy hosts, and a blend of news and entertainment.
Good Morning America’s Enduring Popularity
"Good Morning America" (GMA) continues its reign as the most-watched morning news program. According to the latest Nielsen ratings, GMA remained number one in total viewers for nine consecutive weeks. During the week of April 28, 2025, GMA delivered 2.686 million viewers, outperforming competitors in overall audience size.
These victories aren't just numbers—they represent viewer trust and loyalty. Anchors like Robin Roberts, George Stephanopoulos, Michael Strahan, and Lara Spencer bring relatable energy and professionalism every morning. Ginger Zee, the chief meteorologist, offers accurate weather updates that viewers rely on before heading out. For an in-depth breakdown of ratings performance and anchor lineups, TVInsider provides a comprehensive analysis.
Ratings Show a Competitive Battle
While GMA excels in total viewers, the competition remains fierce among major networks. NBC’s “Today” show is GMA’s closest rival, especially in the A25-54 age demographic. Despite GMA's steady hold on the largest audience, “Today” has topped the key demo for 90 weeks straight, confirming a close ratings race. CBS Mornings follows as the third option for viewers, maintaining a consistent presence but a smaller share of both total viewers and the key demographic.
Recent reporting from Adweek underscores these trends, showing that all three shows avoided drops in total viewers during the latest viewing period. However, each experienced declines among adults aged 25–54. These shifts reflect changing audience preferences and the strong competition that keeps the quality of morning news high.
What Sets GMA Apart?
There are several reasons why viewers choose Good Morning America as their morning companion:
- Engaging Hosts: Robin Roberts and her team create a welcoming and informative atmosphere.
- Reliable News Coverage: GMA balances breaking news with feel-good segments and lifestyle stories.
- Consistent Viewer Trust: Longevity matters. GMA’s continuous presence in American homes shows lasting trust.
- Relevant Content: From weather to pop culture and interviews, the show addresses what matters most to its audience.
How Does GMA Compare With Its Rivals?
Despite the slim lead in total viewership, "Good Morning America" attracts a broader audience compared to "Today," which leads in the younger demographic. NBC's viewership in the key demo remains higher, marking a significant competitive edge. Detailed breakdowns and week-to-week comparisons of these viewership statistics can be found in NBC News' press release.
The Outlook for Morning News
Looking ahead, the battle for morning ratings will continue. However, "Good Morning America" remains a staple for Americans who value a balance of authoritative news and morning optimism. The ongoing rivalry among GMA, Today, and CBS Mornings ensures innovation and better viewing experiences. For viewers, that means more informed—and enjoyable—mornings.
Ready to join millions of viewers? Tune in to "Good Morning America" and stay ahead with the latest news that matters to you.