Charli D'Amelio Shines in Kate Spade's Spring 2025 Campaign Celebrating Friendship
Charli d’Amelio, one of the most influential social media stars of her generation, has stepped into the spotlight once again. This time, she stars in Kate Spade New York’s Spring 2025 campaign—a vibrant tribute to the power of friendship and iconic style. Let's explore how Charli d’Amelio’s unique presence elevates this new collection.
Charli D’Amelio: The Heart of a Joyful Campaign
Kate Spade’s global campaign, titled “To The Ones Who Carry Us,” is designed to connect with a younger, Gen Z audience. Charli d’Amelio, with her authentic charm and more than 155 million TikTok followers, is the perfect face for a narrative that values genuine friendship and self-expression.
In this campaign, Charli joins Grammy-nominated artist Ice Spice. Together, they celebrate friendships that support, uplift, and inspire. The visuals—set in a bustling, vibrant city—reflect the dynamic lives of young people today. Creative scenes capture the emotional bond and everyday joy that friends bring to one another.
Fashion Meets Friendship: The New Deco Chain Shoulder Bag
At the center of the Spring 2025 collection stands the Deco Chain Shoulder Bag. The campaign emphasizes versatility, showing how this modern accessory transitions from day to night, and from casual outings to polished events. The bag’s fresh seasonal colors—such as blue multi denim, jungle vine, pistachio, and apricot cream—highlight Kate Spade’s signature blend of playfulness and elegance.
Charli d’Amelio has expressed her excitement about working with the brand. In her own words, “I think it’s really cool to see how this campaign celebrates the power of friendship and the joy it brings. It makes me think of the lifelong friendships I have that started as a child.”
Learn more about the campaign’s creative vision and how it celebrates both individuality and community by visiting Kate Spade New York’s spring 2025 campaign coverage at WWD.
Bold Aesthetic and a Fresh Perspective
The Spring/Summer 2025 campaign goes beyond accessories. It brings a fresh, modern energy to the Kate Spade brand, making it relatable to a new generation. Both Charli d’Amelio and Ice Spice have been praised for their ability to inspire and connect. Their collaboration in this campaign positions friendship as an essential support system—a theme that resonates strongly with today’s audience.
The campaign’s creative team, led by director Henry Scholfield and photographer Micaiah Carter, crafted a visual story that is both bold and heartfelt. For more insights on how this campaign puts friendships center stage, check out this in-depth campaign report at Ad Hoc News.
Where to Find the Collection
The Spring 2025 lineup—including the Deco bag and other new styles—is available both in stores and online. Styles will continue to roll out through the spring and summer seasons.
Charli d’Amelio’s creative collaboration with Kate Spade marks another highlight in her already remarkable career. Her influence, coupled with the genuine celebration of friendship, makes this campaign one to watch.
Final Thoughts
The partnership between Charli d’Amelio and Kate Spade New York demonstrates the power of authenticity and shared experiences. Whether you’re looking to update your wardrobe or simply appreciate the message of friendship, this campaign offers both inspiration and style. Explore the collection, and let the energy of Charli d’Amelio remind you to celebrate the friends who carry you through every adventure.