Going to the movies has long been a favorite pastime, offering an escape into new worlds and exciting stories. For many, though, rising ticket prices have made movie nights less frequent. Thankfully, new initiatives are making a big difference for film lovers. AMC Theatres, the world’s largest cinema chain, has launched major discounts that are changing the way audiences experience movies.
Movies are more than entertainment—they’re a way for friends and families to connect, relax, and enjoy fresh stories on the big screen. Yet, streaming services and higher prices have kept some audiences at home. Recognizing this, AMC has taken significant steps to welcome moviegoers back to their theaters by cutting ticket prices and offering new perks.
Starting July 9, AMC Theatres is rolling out 50% off adult movie tickets every Wednesday for all AMC Stubs members. This deal applies at every AMC location across the United States. According to AMC’s official announcement, the promotion includes even the latest blockbuster hits. This initiative aims to make watching movies on the big screen both affordable and accessible for everyone.
If you’re not yet an AMC Stubs member, joining is free with the AMC Stubs Insider program. Members receive other benefits, too, such as points redeemable for further discounts, free birthday rewards, and access to exclusive offers. Premium formats like IMAX and Dolby Cinema have extra charges, but the base ticket price is still cut in half during these Wednesday deals.
Tuesdays will still offer discounts as well, building on the success of AMC’s Discount Tuesdays, which has been popular for years. Their hope is that Wednesdays become just as popular, giving movie lovers more reasons to come back again and again.
The cinema industry has faced challenges in recent years: dual Hollywood strikes, a surge in streaming services, and the COVID-19 pandemic. These changes have meant fewer people heading out to see movies in person. According to this CNN Business article, AMC’s U.S. attendance dropped early in 2025 but is showing signs of recovery, thanks in large part to new deals and popular summer releases.
Paul Dergarabedian, a senior media analyst at Comscore, noted that such midweek bargains are excellent for moviegoers. With more must-see movies hitting theaters, fans now have affordable ways to catch each one. This strategy will likely boost both attendance and excitement for upcoming titles.
Anyone can join AMC Stubs, and membership is completely free. Sign up online, through the AMC app, or at your local theater. Once you’re a member, 50% off Wednesdays unlocks big savings across nearly 900 AMC locations nationwide. Don’t forget—you can also look forward to Discount Tuesdays and various seasonal promotions.
For more details, visit AMC’s official press release.
With blockbuster releases arriving all summer and innovative promotions now in place, there’s never been a better time to rediscover the magic of movies at your local AMC Theatre. Affordable prices mean you can see more films, enjoy premium experiences, and share the joy with friends and family. Check out the latest offers, grab your popcorn, and let the adventure begin!